I’ve just finished another restaurant consulting “gig”. The six week contract turned into eight. The money was good, but more importantly, I feel like I was able to make a difference.
The small community in northwest Indiana where the restaurant is located has been hard hit by this difficult economy. During my short tenure, 3 other restaurants in the town went under. I accepted the “gig”, knowing it would involve long, long hours, but the owner is a friend of my wife, and I really wanted to help.
I made a few of suggestions which the proprietor outright rejected. Firstly, I suggested removing the juke box in the bar. My reasoning was that the volume was completely out of control. Any yo-yo with a quarter could (and did) completely ruin any semblance of ambiance in the dining room. Secondly, I advised ceasing the live music on the weekends. It just wasn’t bringing in enough sufficient additional revenue to pay for itself. Thirdly, I wanted to end the coupon program. Every night of the week, 9 out of 10 diners brought coupons. It’s an unsustainable business model. Like I told the owner, “I don’t even buy dinners for my friends, why would I buy dinners for strangers?”
Now for the good news: Some of my advice was heeded! We revamped the checks and balances involved for the waitstaff to get their drinks from the bar. We streamlined the system and made things more efficient for bar staff and dining room staff, all the while maintaining the obviously necessary controls.
I took the Chef on a tour of a local dairy farm. He loved their products (like I knew he would) and now serves both their ice creams and cheeses in the restaurant. This serves two functions. Now he is using a local, quality product. But just as importantly, he is developing a one on one relationship with a local business. Obviously, they will bring some of their dining dollars to his place!
I brought the young Chef to a local candy factory. He hasn’t figured out how to utilize their products, but the same principles follow.
The Chef and I visited a restaurant in a neighboring community which specializes in “gourmet box lunches.” We checked out their packaging and food products to explore ways to make nice box lunches for pharmaceutical sales reps to bring to physicians’ offices. Offsite food and beverage sales are a nice way to improve the bottom line.
I utilized some of my local and countywide political connections to start a program for area politicians to hold their fundraisers at the restaurant.
The owner and her daughter now spend at least a few minutes with each and every job applicant who walks through the door. This is so, so important because the good ones are going to get snapped up quickly. You can’t let them get away if you want to improve service quality!
The place had a few “all you can eat” specials each week. However, what was happening is that people would have the all you can eat, and then ask for a “to go” box! This is NOT acceptable… it’s supposed to be all you can eat here…. not all you can eat here and all you can fit in a box for tomorrow! Another problem was that a couple would come in and one would have the all you can eat, and the other would order a small salad and then eat off the other’s plate. NOT GOOD!
The owner’s daughter is rather savvy in terms of the internet, but the restaurant had no website, no facebook, no myspace, & no twitter. They are now working on that.
Well, that chapter is complete, and now it’s off for another culinary adventure for “Mike the Waiter!”